Njuka: Zambia’s Favorite Card Game Powered By Africa’s Talking

Peggy Olwalo
Africa's Talking
Published in
3 min readNov 22, 2023

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In the heart of Zambia, where the rhythmic shuffle of cards echoes through local communities, Njuka has emerged as not just a card game but a cultural phenomenon. As Njuka enthusiasts gather for fun and the thrill of making money, the creators behind this indigenous game have found a strategic partner in Africa’s Talking, a relationship that is transforming the way they engage with their audience and plan for the future.

For those who don’t know, Njuka, also known as Twins and Followers, is a card game indigenous to Zambia. It is enjoyed and played by many Zambians for fun and to for enjoyment and to make money.

Check out how to play Njuka

Njuka’s journey with Africa’s Talking began with a simple online search for a reliable and affordable SMS solution. In a market flooded with options, Africa’s Talking stood out and the decision to integrate their services has proven to be a pivotal one for Njuka.

Njuka uses Bulk SMS to send notifications and verification messages. One of the significant challenges Njuka faced was user verification. Thus through SMS, Njuka was able to effortlessly verify users instantly ensuring a secure and reliable gaming environment. This has not only boosted the integrity of the game but has also contributed to a smoother onboarding process for players.

Keeping players informed about upcoming events and developments is crucial, and SMS is Njuka’s go-to solution for event notifications, delivering timely and targeted messages that engage players and keep them excited about the game. According to them, the experience with Africa’s Talking has been nothing short of wonderful. The reliability and affordability of the solutions have not only met but exceeded their expectations, providing a solid foundation for Njuka’s growth and success.

Looking ahead, Njuka envisions expanding its game to other regions. With Africa’s Talking as a reliable partner, Njuka aims to introduce the thrill of the game to a broader audience, extending the cultural richness embedded in Njuka beyond its Zambian roots.

When asked why they would recommend integrating with Africa’s Talking, the answer was clear: reliability and affordability. Njuka sees Africa’s Talking as a trustworthy ally that not only meets their current needs but aligns with their vision for future growth.

Njuka’s integration with Africa’s Talking has not only addressed critical challenges but has opened up new possibilities for this indigenous card game. As Njuka continues to captivate players in Zambia and envisions expansion into new territories, the collaboration with Africa’s Talking remains a testament to the power of strategic partnerships in the realm of cultural gaming experiences.

The future for Njuka is not just a game; it’s a journey of growth, engagement, and cultural enrichment.

Africa’s Talking is a Pan-African tech company that works on helping developers in Africa make their ideas come to life with ease. We do this by giving them access to communication infrastructure through easy-to-use APIs.

Want to explore our APIs? Learn more about us, reach us at info@africastalking.com and join the conversation on Slack!

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